Connect with your audience on an emotional level- with Carmen Reed-Gilkison
Connect with your audience on an emotional level- with Carmen Reed-Gilkison
Have you wondered in a time where online marketing is King but it feels like you're talking to no one, or not connecting, HOW you can connect to your audience and serve? Tune in to this week's episode as we chat all about selling with emotion, why it's important to niche down in order to get broader later, and so much more about connecting emotionally with your ideal clients!
Carmen Reed-Gilkison is an online business manager, a Whole Person Certified Coach with over 25 years of marketing experience, and the co-founder of Encore Empire. Carmen and her business partner, Deirdre Harter, teach their clients “the business of business” through their year-long coaching programs, working to help ambitious women scale their service-based businesses without all the guesswork. The Encore Empire programs not only focus on optimizing your online presence, sales, marketing, productivity, mindset, and systems, but they do so while teaching clients how to step into the role of CEO. Carmen understands that making sales is just the beginning and that focusing on strategy is the real key to building sustainable profitability.
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Carmen Reed-Gilkison (pronounce) is an online business manager, whole person certified coach with over 25 years of marketing experience and co founder of encore empire. Along with her partner, they teach their clients “the business of business” through year-long coaching programs working with ambitious women to scale their service-businesses and how to cultivate a CEO mindset. Welcome Carmen!
I want to jump right in, as business owners- there are so many ways to market but with social media being such a HUGE part of creating a community right now Im excited to how to connect ONLINE with audiences in a way that feels authentic, personal, and creates trust.
So what are some tips to make that connection?
What can we do as business owners to set boundaries on being too personal but still showing up with personality?
How can we create that trust and what are some things you think stands out for business owners to connect?
Why is important to make that connection with those following?
How can we turn it around and also make THEM feel valued and not just that it’s only about our business?
How can we turn them into not just followers but advocates for business?
I know we jumped right into the convo- I just was too excited- but can you tell us a little more about what you do for businesses too?
What are some things you think turns a follower into a client?
What’s something on your mind or heart that you’d like to share
